News

Park Introduces New Name, New Logo and 2027 Season Pass Program

Eureka, MO – (August 27, 2026) – Six Flags St. Louis today announced the park’s new name: Mid America Adventure. Along with the name, the park also revealed an updated logo and brand identity which honors its 55-year history in the heart of the Midwest while celebrating its diverse collection of rides and attractions.

“We are excited about the changes and new opportunities that are ahead for us,” said Danny Snider, park president, Mid America Adventure. “Earlier this year we became part of the Enchanted Parks family of theme parks. Now, with the rollout of our new name, we look forward to continuing our history and tradition of providing families with safe, clean fun visits to this park so that they can make lasting memories together.”

“The rebrand to Mid America Adventure is the next step in our ongoing investment in this park and community,” said James Harhi, chief executive officer, Enchanted Parks. “We are committed to providing our guests with quality experiences and will continue to build on our legacy as the Midwest’s gateway to thrills.”

In conjunction with the park’s new name, Mid America Adventure also announced that 2027 season passes are now on sale. Guests have two unique season pass tiers to choose from: the Hero Season Pass and the Legend Season Pass. Each season pass includes admission to both the theme park and water park, complimentary general parking, in-park discounts and the option to purchase a 10-meal package that can be used in the park whenever and however they choose. And, 2027 Season Passes may be used during the remainder of the 2026 operating season, including Fright Fest. Guests can purchase 2027 Mid America Adventure season passes in person at the park and online. Prices start at just $75 each.

With fall just around the corner, the park is preparing for the return of annual guest favorite events: Fright Fest and Boo Fest. Both events will kick off on Saturday, September 12 and run select days through Sunday, November 1. From daytime Halloween-themed family fun to a nighttime immersive experience featuring live shows, haunted houses and hundreds of scare actors, there are more reasons than ever to experience Boo Fest and Fright Fest at Mid America Adventure.

To learn more about Mid America Adventure season passes, special events and the 2026 operating calendar, visit midamericaadventure.enchantedparks.com.

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About Mid America Adventure and Hurricane Harbor
Mid America Adventure, formerly Six Flags St. Louis, opened in 1971. The park is home to a host of thrilling rides, shows, and attractions, including 10 heart-pounding roller coasters and a special section just for kids. The park also has a 12-acre water park, featuring a variety of water slides, a lazy river, a kids’ area, and a 30,000-sq ft. wave pool. Mid America Adventure is where the Midwest comes to play.

About Enchanted Parks
Enchanted Parks is a leading owner and operator in the entertainment and leisure industry. The third largest privately held regional park operator in the United States, Enchanted Parks operates eight properties nationwide, delivering memorable experiences across amusement parks, water parks and destination attractions. The company operates its parks through empowered teams and entrepreneurial practices that support operational efficiency, exceptional guest service and strong customer relationships.